The 9 best SEO audit tools in 2025

SEOptimer is easy to use and great for people starting out in SEO. Its a lot cheaper than other platforms like Moz and essentially fills all our needs. Solid data and insight for prospecting and value added services. Get notified of new and lost links, protect from negative SEO, and build a great link profile. Send your leads and their reports straight to any other CRM, Mail Tool like MailChimp, Active Campaign and Salesforce. Generate more leads straight from your website with your own Embedded SEO Audit Tool.

seo audit

Do A Competitor Analysis

seo audit

Tools like Screaming Frog or Semrush can help identify issues efficiently. Check how you link your most important pages, like cornerstone articles or product categories. Your content should have a couple of links based on relevance and importance, but not too many. In addition, you should include a related content section on your pages to encourage further reading.

seo audit

Just plug in your domain, go to the Best by links report, and add a “404 not found” filter. The cost of an SEO audit service depends on several factors, including your website’s size. On average, SEO audit services cost $650 to $14,000 per audit. Our team can consult and even implement recommendations to get your website ranking in the search results.

Since Google prioritizes spotless UX, the algorithms will consider your site more trustworthy as well. The most frequent cases include checking a website before launch, optimizing ongoing processes, handling site migrations, or resolving Google sanctions. The 24/7 Monitoring is essential (and free with all plans) if you’re an entrepreneur or a search marketer that wants to stay on top of site health. Plus, the Site Monitoring can help you identify patterns via a website change log. A robots.txt file tells search engine spiders which pages they can crawl so they won’t overload your site.

How to Perform Your Own 9 Step SEO Audit

• Missing or empty titles/descriptions – these need to be written. Each page should have a unique title (50-60 characters ideally) and meta description (~155 characters) that include key terms and entice clicks. It’s been reported that over 33-34% of pages have missing meta descriptions  which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages.

  • The better your rich snippet is, the more visitors you’ll likely have.
  • Also, check competitor performance and update old pages based on new opportunities.
  • By following these steps, I successfully lifted the manual action within 6 months, and rankings began to recover steadily.
  • But we can’t (and don’t) rely on our intuitions for our website audits.
  • When you are hit by a penalty, don’t just fix the surface-level things after a penalty.

Don’t just link to what you think are the most important pages. Ideally, every page should have at least one relevant internal link pointing to it. Internal linking is one of the most underrated SEO strategies on the planet. You probably don’t have time to optimize every page on your site.

seo audit

Broken links are like dead ends – they direct users to URLs that are inaccessible or no longer exist. As a result, users leave your website, and the link juice drains into nowhere. The more broken links you have, the higher the likelihood that Google may treat your content as spam.

In this SEO audit checklist, I’ll walk you through the essentials of a technical SEO audit, from theory to practice. By taking these 12 essential steps, you’ll be able to fine-tune your website so that it not only impresses search engines but also makes users happy. Now that you’ve verified that all of your pages can be indexed, it’s time to search for branded keywords, which is the fourth step of our SEO audit checklist.

All-in-one SEOplatform for agencies, marketers, and SMEs looking to increase organic traffic. Another effective method is to review your existing content’s performance using Google Analytics and Google Search Console. Look for patterns in user queries and the performance of existing BHS Links pages. Start by using tools like Google’s PageSpeed Insights to analyze these vitals.

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