For internal links, you should ensure that all the pages you link to are active and accurate. Ask yourself where you could build out more content across the board. Looking around competitor sites with competitor analysis tools (think Semrush or SpyFu) can be a good place to find ideas for blog posts, but make sure your other pages are optimized as well. If it’s the latter, Google will be able to tell that you’re the original source.

SEO Audit Guide: The Complete Guide to Running an SEO Audit

This provides the opportunity to identify and resolve various link issues, such as broken links, redirect chains, excessive links from a single URL, self-linking, and more. That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis. Internal links can be just as powerful as external ones—sometimes even more so, depending on things like the authority of the referring page, and the degree to which it improves user experience.

Touch-Friendly Elements:

You can customize this analysis according to the categories that reflect your needs, specify site audit periods, and share your website SEO audit reports with clients and colleagues via custom reporting. One of GTmetrix’s strengths is its ability to generate a waterfall chart that visualizes the loading sequence of your web page’s resources. This helps you pinpoint bottlenecks and areas requiring attention. GTmetrix also suggests specific actions to optimize your site, such as enabling browser caching, compressing images, or minifying CSS and JavaScript.

Recent SEO Audits

You can do this by simply searching for your target keywords and noting what questions appear in the PAA section. These are domains that are much more likely to link to your website since they’re already linking to similar websites (your competitors). One of the best ways to improve this metric is by building backlinks. You’re competing with others in your space for the top spots in search rankings. First, check the referring domains graph to see your link growth over time. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for.

• Deploy our free SEO score checker to analyze any page for technical issues.
• This includes adding actionable takeaways and showcasing your expertise to keep users engaged.
• Give mobile users a full experience, not just the parts of the desktop site that work OK on mobile.
• If Google struggles to access your site, it won’t be able to rank properly.
• But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos.
• With this cheat sheet, it’ll be much easier for you to figure out what needs to be done before presenting recommendations back to your client.

With the SEO audit tool, you can get a complete technical SEO audit in just a few minutes. If there are any issues, Google will include a list of affected pages, the specific issue, and some steps you can take to have it resolved. Google Search Console tells you whether Google’s web crawlers are able to access your site to ensure that all of your new pages are being indexed, making them eligible for search results. At Backlinko, we SEO Anomaly use project management, reporting, and collaboration tools.