Once the piece is completed, we will share it with you for review. At that time, provide any feedback, and we will make revisions. If multiple revisions are needed, we charge an additional fee – although this is rarely the case.

Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result. The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content. Most modern Content Management Systems such as WordPress and Wix, create the blog article title using the H1 tag. Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy.

Once you have your keywords selected, integrate them into your page. It helps to place your keyword within the first 100 words of your text, as it will help you rank better in the search results. These keywords are better for your campaign because they drive more valuable leads. Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges. Long-tail keywords will help your business reach the best leads for your business.

• To optimize for E-E-A-T, create high-quality, accurate content that reflects your expertise.
• Fresh content is essential for staying relevant in search results.
• With a free Semrush account, you can analyze your backlinks to understand your site’s authority and identify bad links that could harm your rankings.
• If Google saw your title said “How to Change a Tire” but your page just listed different types of tires, they wouldn’t rank your page for that keyword.

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And once my page cracked the top 5, Google hooked me up with sitelinks. Finally, add a snippet of content to your page that’s designed to fit inside that Featured Snippet box. And if you want to dig even deeper into the factors that are slowing down your site, you can also run a page from your website through WebPageTest.org. You can get a quick benchmark of how fast your site loads with Google’s PageSpeed Insights.

📝 63. External Linking

By doing so, you can improve your website’s credibility, increase user engagement, and ultimately drive more conversions. For optimal technical image optimization, ensure images have descriptive filenames and alt tags, include target keywords, and are compressed to maintain faster page loading times. On-page SEO (also known as “on-site SEO”) is the practice of optimizing webpage content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors. It’s a foundational SEO strategy and an excellent place for beginners to practice SEO.

After indexing, search engines rank pages based on relevance, quality, and user experience. Pages that best match a search query appear higher in results, driving more clicks. It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like SEO Anomaly Google. Finally, assess the user experience by looking at factors like page load speed, mobile optimization, and site navigation. An On Page SEO Audit is important because it can identify issues with your content that could hurt user engagement and confuse the crawlers. When you have multiple pages trying to rank for one target keyword, search engines aren’t sure which page is the best one to show to a user.

Google needs assistance in understanding the content of your images. When your images have clear titles and descriptions, they can rank for relevant keywords in Google Image Search. A good site structure helps Google (and users) understand your site and navigate your content. And when it comes to making that site structure, internal linking is the way to do it. Firstly, you must channel many internal links to your most important content. Secondly, you should tidy up pages that aren’t getting many (if any) internal links.

They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables. In this section, I’ll cover the most common advanced on-page SEO factors we run against. However, instead of providing tips on optimizing them, I’ll share a few resources from our Portent blog. External links are the links from other websites you may link to within your content. Using external links may help establish the credibility of your content, which, if you recall from earlier, is important for E-E-A-T. Each member of our 50-person editorial team has been hand-selected to make sure we’re capable of producing content in any niche or vertical.

But don’t rush to change your plans if you don’t see results in a day! Search engine optimization is a complex process that may take months before you see the first results. If you’re feeling overwhelmed with everything you need to do, WebFX is here to help. We’re one of the top SEO companies in the world and the best Baltimore SEO agency. It enables your site to adapt to whatever device your audience uses to have a positive experience. If your site loads too slowly, your audience will bounce back to the search results and visit another site instead.